MODERN CHALLENGES TO THE MANAGEMENT OF INNOVATION AND COMPETITIVENESS OF ORGANIZATIONS IN THE FIELD OF MEDICAL SERVICES

Abstract

The latest realities of development of the medical services sector have highlighted the effectiveness of innovation management as an important factor in the competitiveness of a medical organization. The authors hypothesized that at this stage certain challenges have emerged that have identified a number of problems for managing innovation in the field of medical services. So, they create threats to the competitiveness of organizations that cannot find reliable approaches to managing innovation in real-world conditions. A study of the flow of innovations in the medical field in recent years has confirmed this situation. Тhe main challenges and problems of innovation management at the present stage were formulated at the work and were put forward proposals for their possible solutions.