DYNAMICS OF COMMUNICATION IN THE CURRENT SOCIAL CONTEXT: THE LANGUAGE CHOICE IN MOLDOVA AND UKRAINE

Abstract

The study examines the preferences of communication in current in Republic of Moldova. It includes some of the references to a survey conducted online in September 2025, on Romanian-speaking professionals in multinational organizations, investigating how speakers navigate between Romanian linguistic structures and international terminology. The research employs quantitative survey methodology to analyze communication preferences, motivations for borrowing, and attitudes toward linguistic adaptation. Findings reveal that more than 40% of professionals prefer moderate hybridization, with the codeswitching, maintaining Romanian structures, while incorporating English technical terminology. This change is driven primarily by “terminology gaps”, as mentioned in the survey. Some respondents declare incorporating English constructions being driven by the prestige and under the senior professionals’ influence. Workplace social networks exert stronger influence than external factors, supporting that socially accepted norms are the main change mechanisms. Domain-specific compartmentalization emerges as professionals accept hybridization professionally and transfer these linguist habits in the personal communication. Comparative analysis with Ukraine's post-2022 language shift illuminates distinct pathways: identity-driven rapid replacement versus necessity-driven stable hybridization. The study validates theoretical frameworks for digital-age contexts, demonstrating that professional language hybridization represents strategic adaptive competence rather than linguistic degradation, with implications for organizational communication policy and language education in globalized professional environments.