SUSTAINABLE DIGITAL TRADE AND LOW-ALTITUDE ECONOMY: A NEW PATHWAY FOR GLOBAL WINE MARKET EXPANSION IN CHINA
DOI:
https://doi.org/10.52326/jss.utm.2026.9(1).05Keywords:
carbon efficiency, cross-border logistics, digitalization, distributed systems, import dynamics, supply chain resilience, wine importsAbstract
Although China is one of the largest potential markets in terms of wine consumption, international wine imports are still severely constrained by fragmented logistics, carbon-intensive transport structures, and weak digital interaction with consumers. At the same time, the rapid development of the low-altitude economy in China and its policydriven expansion of sustainable digital trade are reshaping the conditions under which crossborder supply chains operate. The study presents the hypothesis that the nonlinear integration of digitalization, decarbonization, and distributed logistics yields synergistic effects that surpass conventional linear sustainability approaches. To investigate this hypothesis, a novel 3D Sustainable Trade Model, defined as Digitalizationⁿ × Decarbonizationⁿ × Distributionⁿ, is developed and analyzed based on policy analysis, scenario-based supply-chain modeling, and secondary data from customs statistics and digital trade platforms. The results indicate that synchronously improving the dimensions may reduce logistics-related carbon emissions by around 40–60%, while enabling delivery efficiency and enhancing responsiveness to the market at the same time. The proposed framework is particularly relevant to time-sensitive and premium wine trade, and it points toward a structured way through which exporters and policymakers can align their lowcarbon objectives with digital trade strategies.
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