Marketing and Logistics

All Items

• THE CONSUMPTION PREFERENCES OF THE REPUBLIC OF MOLDOVA POPULATION REGARDING WINES AND ALCOHOLIC BEVERAGES

  admin admin; Ecaterina Covaci

  47-58

• DATA JUSTICE IN FOOD MARKETING: WILL ALGORITHMS ELIMINATE DATA BIAS ON PLATFORMS?

  Shanshan Shi

  86-98

• DEVELOPMENT TRENDS IN ROAD FREIGHT TRANSPORT IN THE REPUBLIC OF MOLDOVA

  Maria Gheorghita, Natalia Sestenco-Diacek

  46-56

• E-COMMERCE INNOVATION IN EMERGING FASHION MARKETS: A CASE STUDY OF MOLDOVAN DESIGNERS' DIGITAL EXPANSION AND ROLE OF SUPPORT PROGRAMS

  Doina Nistor

  64-79

• EFFECTS OF CONTENT MARKETING ON CUSTOMER SATISFACTION AND BRAND LOYALTY

  Serhat Ata, Abdulvahap Baydaş, Mehmet Coşkuner

  37-45

• EXPLORING THE ECONOMIC AND ENVIRONMENTAL IMPACT OF WINE TOURISM IN EMERGING AND DEVELOPED ECONOMIES

  Alexandru Alexeev, Rina Turcan, Ina Gumeniuc

  60-73

• FRONT-END NUTRITION LABELING AND ECO-LABELING MODELS FOR PUBLIC HEALTH PROMOTION

  Dinu Țurcanu, Rodica Siminiuc

  77-86

• FRONT-OF-PACK LABELING OF FOOD PRODUCTS: EVOLUTION, CHARACTERISTICS, CHALLENGES AND PROSPECTS

  Aurica Chirsanova, Rodica Siminiuc, Vladislav Reşitca, Alexandru Nistiriuc, Ana Chioru

  28-45

• THE IMPACT OF AUTHORIZATION IN THE ASSESSMENT OF RISKS AND SAFETY MEASURES OF OVERSIZED TRANSPORT ACTIVITY

  Nina Garstea

  39-50

• STRATEGIC INTEGRATION OF DIGITAL MARKETING PRACTICES AND E-BUSINESS PERFORMANCE IN EMERGING MARKETS

  Rachna Jain, Shikha Sharma

  104-116

• SUSTAINABLE DIGITAL TRADE AND LOW-ALTITUDE ECONOMY: A NEW PATHWAY FOR GLOBAL WINE MARKET EXPANSION IN CHINA

  Wei Pang, Ecaterina Covaci, Mariana Godoroja

  94-103