MEASURING THE IMPACT OF MOBILE APPLICATIONS

Abstract

Although mobile devices have widespread popularity, allowing, for example, companies to innovate, streamline operations, and maintain a competitive advantage in a rapidly evolving market, the economic impact of using mobile applications (apps) is less researched. In an attempt to improve the state of affairs in the field, this paper provides a classification (based on business domains) and defines models for calculating the costs of developing and using mobile apps in various situations. To evaluate the economic impact of mobile apps, the opportunity of use is argued and the mathematical expressions for calculating the quantitative indices, Net Present Value, Profitability and Internal Rate of Return, eventually in conjunction with the Equivalent Annual Value method, are determined for 12 specific cases of development and use of mobile apps. Also, multiple qualitative indices for measuring the impact of mobile apps are succinctly characterized and systematized. In confirmation of the significant economic and social impact of mobile apps, three implementations of them in various fields are described.