SMART TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE IN VITICULTURE

Abstract

Every technological innovation is a step forward in the development of human society. Almost all areas of life have been affected by the digital industry, including winemaking. The digitization process is widely implemented in order to obtain high-quality products, increase crop yields, verify counterfeit wine products, and automate the work process. Any digital technology can be used for the benefit of mankind, and the use of drones in winemaking is already accepted and recognized. The International Organization of Vine and Wine (OIV) has launched a new digital monitoring center with the aim of identifying key trends in digitalization and how new technologies can be applied in the vine and wine sector. The initiative aims to provide updates on digital/technological trends in the vine and wine sector. This paper analyzes various digital technologies used throughout the value chain: vineyard, winery, and distribution. Artificial intelligence, robotics, satellite imaging, the Internet of Things (IoT), and blockchain are some of the technologies included. For each of these, a definition has been included, as well as their application in the wine sector and their future prospects. Digital transformation offers the wine sector an opportunity to gain efficiency, transparency, productivity, open up to new business models/value propositions, and improve sustainability.